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STOCKTON — The Port of Stockton won an award in October for its advertising series “I’m Part of the Port” from the American Association of Port Authorities.
The Port of Stockton was the only port in North America to receive the 2016 Excellence Award for Best Ad Series.
“Our ‘I’m Part of the Port’ campaign was very successful in demonstrating to our community and business partners the vital role that the port plays in the economy of the Central Valley and beyond,” said Port Director Richard Aschieris. “We hope that our success serves as an inspiration and a model for other ports to demonstrate the valuable part we all play in supporting American commerce.”
The ad series, produced by the Stockton and San Francisco-based agency Palmer Ad Agency, features thumbnail profiles of individuals who directly benefit from the work of the Port of Stockton. Those include importers, local schools that benefit from $5 million in tax revenue from port operations. The series also showcases the port’s wildlife conservation efforts, specifically the owl boxes that help keep the rodent population down and promote stronger levees.
“When port authorities communicate strategically with their many audiences, including their communities, business leaders and policymakers, they are better able to show their tremendous value as drivers of economic development, environmental enhancement and job creation,” said American Association of Port Authorities President and CEO Kurt Nagle.
In addition, the port’s marketing brochure was selected for an Award of Distinction in the Promotional category and the port’s partnership with a local sculling center to donate a boat, Spirit of the Port, for people with disabilities garnered an Award of Merit from the association.