Farmington Fresh hires new CEO


Ernie Pascua STOCKTON — The Farmington Fresh Board of Directors has named Ernie Pascua as Chief Executive Officer. His appointment took effect Monday, the company said.

Pascua’s appointment is part of Farmington’s strategic growth plan, Farmington Fresh said.

“Our family business has grown in 20 years from an apple and cherry packing facility to a state of the art onion packing, apple growing and fruit slicing operation,” said the company’s founder and managing partner David Rajkovich.

Pascua has 25 years experience in the produce industry, including an operations background and is experienced in marketing new specialty produce items. He has guided several companies through a growth trajectory and increases in market share.

“Ernie has a great deal of experience helping diverse produce companies like ours grow, and we’re excited to have his leadership,” Rajkovich said. “As our company grows and product lines become more diverse with our new ‘BFFs – Bites of Fresh Fruits’ and ‘Just Enough’ potato retail product lines our attention to detail is more focused than ever.”

Farmington Fresh is a Stockton-based produce processing and distribution company.

Read more about Farmington Fresh here.

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