Mobile bigger than ever for Cyber Monday shopping


tabletWASHINGTON — Retail experts expected to see online shopping dip a little on this Cyber Monday but mostly because retailers have started offering deals earlier. When they do hit the virtual stores, many will shop using mobile devices.

According to the National Retail Federation’s Cyber Monday Expectations Survey conducted by Prosper Insights & Analytics over the weekend, 121 million (49.5 percent) shoppers planned to shop online on Cyber Monday, down slightly from the 126.9 million who planned to participate last year.

According to the retail organization, 103 million people shopped online over the Thanksgiving weekend.

“Shoppers have seen promotions roll out for the past several weeks, but if the price is right on Cyber Monday, they’ll definitely show up ready to spend,” said retail federation President and CEO Matthew Shay.

Here are some other highlights from the survey:

  • 29.6 million (24.4 percent) consumers planned to shop on their mobile devices on Cyber Monday.
  • 80 percent said they’d shop on their home computers.
  • 42.4 percent of Cyber Monday shoppers plan to shop online in the early morning.
  • 16.6 percent will shop at lunchtime on Cybe Monday.
  • 29.5 percent of shoppers will shop online in the early afternoon.
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