Stanislaus County Fair awarded for marketing

January 14, 2016


stanislaus county fairTURLOCK — The Stanislaus County Fair was recognized at the Western Fairs Association Convention for its marketing efforts.

The Stanislaus County Fair received eight awards overall from the Western Fairs Association, a non-profit trade association serving the fair industry throughout 14 Western United States and Canada

“The Stanislaus County Fair board members, staff, sponsors, and volunteers strive to produce an exceptional fair year after year,” said Adrenna Alkhas, spokeswoman for the fair. “We take immense pride in having a Fair that is not only community driven, but produces outstanding entertainment.”

The fair picked up three first place awards, two second place awards, and two third place awards, which included:

First Place:

  •         Television Advertising – Increase visibility through commercial advertising.
  •         On-line Advertising – Online advertising through The Modesto Bee, full screen takeover program.
  •         New Innovative Use of Technology – Social Media efforts through Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, and more.

Second Place:

  •         Printed Newsletter – Increase branding efforts through a full page advertisement.
  •         Mobile Marketing – Used the mobile app to send push notifications for events; had an interactive map; location services; social media was integrated.

Third Place:

  •         Any Other Video Used To Promote Your Fair – Increase visibility through video images on all social media channels.
  •         New Children’s Program –  Lowe’s Make n’ Take Projects – The goal was for children

to Make their Imprint Count at the Fair.


The Stanislaus County Fair also received three awards from the  International Association of Fairs and Expositions in the following categories:

  •         Best Sponsorship Innovation: “Make your imprint count,” through the Lowe’s Make n’ Take projects where the kids made their own handprints.
  •         Outstanding Television:  Fair TV Commercial
  •         Best Of Division Innovation In Sponsorship

The awards were presented during the Awards Reception last November, during the 125th annual International Association of Fairs and Expositions convention in Las Vegas.  The purpose of the competition is to improve the advertising and publicity programs of fairs and to provide recognition for those fairs doing an outstanding job, Alkhas said.

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