LODI — Michael David Winery’s The 7 Deadly Zins is featured in the latest edition of IMPACT’s “Hot Brands.”
The wine has made huge leaps in production since it was first introduced in 2000 with 700 cases. The winery now produces over 300,000 case of the vintage.
In 2015, the brand posted a 16.5 percent gain, making it the No. 1 Zinfandel in the U.S. in terms of value at more than $12 million, according to Nielsen data. The brand has built a reputation for over delivery for its price. That reputation has helped sales at retail stores such as Costco, Safeway, and Walmart.
“It’s challenging to grow 15 percent on a 300,000 case brand that’s been around over ten years and is also in a small varietal category,” said Melissa Phillips Stroud, vice president of Sales and Marketing in a press release. “But the consistent quality of the wine along with a new and fresh package helped Michael David reach this goal and great achievement. We are proud of the work we have done and thankful to our market partners, distributors and consumers who have all helped contribute to the achievement of this award”