Modesto online retailer acquired by L.A. company


MODESTO — Stikeleather Apparel Holdings Inc. has acquired White Plum Inc., a Modesto based women’s online retailer.

In the near future, Stikeleather plans to relocate White Plum’s headquarters from Modesto to Stikeleather’s headquarters in Los Angeles.

Stikeleather is a designer of men’s clothing and fashion accessories. They often use a patented magnetic closure technology to create seamless designs. The company plans to add these seamless closure designs for women who regularly buy clothing online from White Plum.

White Plum had $9.5 million in annual revenue last year. The company has three main marketing channels for its custom designs and competitively-priced items purchased in bulk and sold though its own website and on Zulilly and White Plums’ target audience is generally women aged 25-45.

Stikeleather plans to expand White Plum’s current marketing program, take the product into retail outlets, add a children’s line (Sugar Plum), add an upscale line (the White Plum Collection), a plus-size line and add new products aimed at the young mom on the go.

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