Direct mail ad campaign earns marketing award


SAN FRANCISCO — The Palmer Ad Agency and the Financial Center Credit Union added a Sliver Marketing Association of Credit unions Award for their direct mail series of Lucha Loans Fast Cash Pre-approval mailers.

The award was in addition to two other MAC awards earned for work done to promote the credit union’s services.

The Lucha Loans campaign was targeted at the area’s large Latino community. The Lucha Loans campaign also won a Gold medal for point of sale efforts.

The pair also ran a Game of Loans campaign that targeted fans of HBO’s series Game of Thrones. That campaign won a Bronze award.

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