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SAN FRANCISCO — Big Savings Insurance Services, which specializes in providing insurance services to Hispanic consumers, has been acquired by Protector Holdings.
Big Savings writes auto insurance policies in 14 California locations including Lodi, Stockton, Modesto and Turlock.
“The addition of Big Savings to our Premier Insurance Services family continues to make Premier the fastest growing agency in California serving the Latino marketplace,” said Protector Holdings CEO Paul Areida. “We now have a total of 47 locations across California and the West, including Modesto, Salinas and Turlock, which are new cities for Premier.”
Big Savings was founded more than 10 years ago by principals Sunny Singh and Donald Singh. They will remain active in the ongoing operations of Premier Insurance Services.
Premier Insurance Services, acquired by Protector Holdings in 2013, targets the growing Hispanic community in California by providing a wide range of insurance products and services specifically tailored to the cultural preferences of Latino consumers.
“We saw a growing dissatisfaction with the large agencies professing to serve the Hispanic community and a clear opportunity to align Premier’s business model and practices with the traditional, conservative culture and shopping preferences of Hispanic consumers,” Areida said.