MODESTO — Central Valley Chrysler Jeep Dodge was one of 387 dealerships to earn the Customer First Award for Excellence certification from FCA US (Chrysler, Jeep, Dodge, Ram and Fiat).
It’s the second year for the certification. In 2016, 124 dealerships earned the certification.
“We now have triple the amount of winning dealerships that may proudly market themselves as Customer First Award for Excellence achievers,” said Head of Dealer Network Development, FCA – North America Al Gardner. “Consumers will know that they are in a Customer First dealership from the logos, but more importantly, they will experience the evolution of these elite stores.”
The Customer First Award for Excellence initiative was rolled out to dealerships in October 2015. Dealership staff participated in cross-country workshops where they learned of award requirements and dealership best practices, FCA said.