RTD delivers its message … on the bus

May 5, 2017

 

The San Joaquin County Regional Transit District was recently honored with an award for merit for its recent TV spot.

The San Joaquin County Regional Transit District has won an award.

The Transportation Marketing and Sales Association announced on May 2 that RTD had won an award of merit in its 2017 TMSA Compass Awards Program.

The award is for RTD’s TV commercial “The Places You Can Go on RTD!”

“We wanted to share the good news that RTD can take residents of San Joaquin County to the places they want to go, safely, swiftly, and economically,” RTD Chief Executive Officer Donna DeMartino said in a statement.  “The commercial features RTD’s zero-emission, all-electric buses made by Proterra.  These buses will soon facilitate the launch of one of the first all-electric Bus Rapid Transit express routes in the nation.”

Employees were featured in the spot, which was written by RTD and produced by Fresno-based Blare Media.

“It was a lot of fun to record this ad with our wonderful RTD employees and show off some of the exciting Stockton landmarks that you can reach by bus. We are very grateful to TMSA for this recognition,” DeMartino said.

“The Compass Awards Program plays an important role in raising the standard of marketing innovation and sales performance in the transportation and logistics industry,” Elena Izakson, Vice President of Marketing for Hub Group and the 2017 chairperson of TMSA Recognition Committee, said.

To view the RTD commercial, please visit here: https://www.youtube.com/watch?v=gC-s_edR7js&feature=youtu.be

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