Amgen cycling race puts positive spin on Modesto business

May 15, 2017

 

Amgen cyclists launch from the starting line of stage two in Downtown Modesto of the California touring race.

By MARC LUTZ
Business Journal Editor

MODESTO — At a time when the downtown area that would normally see business professionals hurrying to work, the streets were instead gridlocked … with business-boosting bicycles.

The Amgen Tour of California began its stage two start in Downtown Modesto amidst thousands of spectators, team members and volunteers.

As 136 cyclists from around the world prepared to battle it out, throngs of people took advantage of the 42 informational booths positioned around the Gallo Center for the Arts.

Most of the businesses on hand to impart information were health-related in some way, from oncology and physicians groups to fitness folks.

Kim Stockdale, owner of Dynamic Mobile Fitness, said she had spoken to a handful of people, all of whom were interested in her service. She brings fitness solutions into the workplace.

Dave Lopez, owner of Sam and Dave’s Market in Downtown Modesto has seen a significant uptick in his morning sales from the Amgen Tour crowds.

“A lot of people work at places where they want to bring me in,” Stockdale said. Those businesses, she said, includes the Modesto Bee and others that revolve around sitting at a desk. So she is using the opportunity to market her mobile fitness business. “This type of service is big in the Bay Area.”

Around the staging area, businesses were seeing an uptick in customers.

“I’ve seen a lot of (race) workers, volunteers and spectators,” Dave Lopez, owner of Sam and Dave’s Market, said.

With the growing excitement of the start, foot traffic grew, bolstering the nearby shops.

The racers sped off at noon toward Mount Hamilton, leaving an economic boost in their wake.

“Our volume has gone up this morning,” Lopez said.

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