Nékter brings garden of variety to menu offerings

Marcus Sarale, manager of Nekter Juice Bar in Lincoln Center in Stockton, said the business touts fresh fruits and vegetables for its menu items.

STOCKTON—One of the first noticeable traits of Nékter Juice Bar in Lincoln Village is the bright, modern edge to the design. The second is barrage of blenders and juicers on full speed.

That’s because Nékter’s menu is comprised entirely of fresh fruits and vegetables needing to be converted to a juice or smoothie drink.

“Stockton needs something like this. The people have not only needed but wanted something like this,” said Marcus Sarale, the manager of Nékter. “It’s all natural and it’s healthy. We use nothing but fresh fruits and vegetables. We don’t have any concentrates or additives or sugars, no sherbets. Everything is natural and healthy and good for you.”

Sarale, along with his father Mark, began planning the business about a year ago. They originally planned to open the franchised location in January, but construction needed to be completed on the location.

The Lincoln Center Nékter Juice Bar is the company’s 102nd franchise with plans to open another 70 this year alone. The business began in 2010 in California and has since expanded to Arizona, Nevada, Texas, Utah, Colorado, Washington and North Carolina.

According to the company’s website, it has plans to expand to 425 locations by 2020 with more locations in California and other states.

Sarale, who is working toward being a co-owner with his father, said they are eyeing more franchises in the coming year.

“We’re looking to expand … in Fair Oaks, possibly one in Tracy or Walnut Creek, heading toward the Bay Area,” Sarale said.

Stockton’s location held a soft opening on March 11, offering all its menu items for free. Sarale estimates that if they had sold each order the total would have come to approximately $2,000 in sales in just four hours.

The business held its grand opening on March 12 to a steady flow of customers.

Currently there are 17 employees, with many being school students. The hours, which could change depending on the season, are 6 a.m.-9 p.m., Monday through Friday; 7 a.m.-9 p.m., Saturday and Sunday.

They offer fresh juices, smoothies, acai bowls, “skoops” (cashew milk ice cream) and more. Customers can choose from the pre-set menu or create their own concoctions.

“That’s the cool thing. People can get 100-percent creative,” Sarale said. “There’s a make-your-own juice, so if somebody, say, wanted 32 ounces of carrots, they can have that.”


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