STOCKTON—Jaime Watts knows what it takes to run an improvement district, operate a small business and draw thousands of patrons to a location. And now she’s bringing her expertise to the Miracle Mile Improvement District.
Watts, who once ran the Downtown Lodi Business Partnership and owned and operated the Rusted Mic in the same district, was chosen by the MMID board to take on the role of executive director.
The board brought Watts on after more than 50 applicants had been interviewed for the position. Originally, the board hired Karin Moss to fill the position, but an agreement on contract terms could not be reached.
“We are truly fortunate that we were able to make a lateral move to Jaime and sign our contract earlier this week,” said Matthew Grizzle, the MMID board president. “We look forward to having her expertise in leading our organization forward.”
During her seven years with the Lodi organization, Watts spear-headed the seasonal Farmers Market and annual Parade of Lights, both of which regularly attracted thousands of attendees.
The MMID, which is comprised of 158 properties with 94 property owners, is moving forward with efforts to reinvigorate the district after a tumultuous 2017, wherein the MMID was almost disbanded.
Watts is excited to be a part of the organization and to breathe new life into the area that makes up the iconic Miracle Mile.
“Everyone [on the board] is motivated to move forward,” Watts said. “I’m confident in the coming months there’s going to be a lot of activity, but there’s lots of work to do.”
That work includes wine and food strolls, car shows, security and safety issues and general beautification projects.
“I don’t do anything halfway. I’m very results driven,” Watts said in an interview in the new MMID offices housed within Property Management Experts on Harding Way. “That’s what motivates me. We really do make a difference in our efforts.”
To read more about Watts and the MMID, pick up a copy of the April issue of the Central Valley Business Journal publishing next month.