The Walt Disney Company did get the surprise of the year after learning of the lawsuit filed by Scarlett Johansson against it. A few weeks ago it was reported that the Black Widow star – 87% took legal action after the company failed to agree to the launch of the film, releasing it not only in cinemas, but also on Disney Plus, something for which she never signed. After a tense process with several responses from those involved, Bob chapek announced at a press conference that the actors’ contracts will be modified in the future, for whose benefit?
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Black widow it was recorded during a time when no one expected a pandemic. Its original release was scheduled for May 2020, however, at that time most cinemas around the world had closed their doors as a preventive measure. The Walt Disney Company had to think quickly, choosing to delay the premiere until 2021, announcing months later a simultaneous arrival in theaters and streaming. The contract of Scarlett Johansson It did not include any of the above and this was the reason for its demand. But Bob chapek He thought things through and now talks about the company’s plans at the Goldman Sachs 30th Annual Communacopia Conference (via Deadline):
“We are at a time where movies were conceived with an understanding of what the world would be like, because frankly, not much has changed. Remember, those movies were made three or four years ago; those deals were closed three or four years ago. four years. Then they launch in the middle of a global pandemic where that pandemic itself is accelerating a second dynamic, which is this changing consumer behavior. So we’re putting a square peg in a round hole right now where we have a conceived deal. under a certain set of conditions, which actually results in a movie being released under a completely different set of conditions. “
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“There’s a bit of a break right now. Ultimately, we’ll think about that as we make our future deals with the talents and plan for that and make sure they come on board. But right now we have this kind of middle position that we’re in. trying to get it right with the talents, I think they are trying to get it right with us and we are only figuring out how to close the gap. Ultimately, we believe that our talents are our most important asset, and we will continue to believe it, and as we have always done, we will compensate them fairly according to the terms of the contract they agreed with us. “
The truth is that Marvel Studios is nothing without the stars who embody their heroes, but they will surely be more careful in the future regarding the business they do with all of them. The Marvel Cinematic Universe continues to advance and more new faces continue to join the adventure, ensuring good sales of the products and laying out many years of history for tomorrow. How long will we see the MCU as the highest grossing in Hollywood?
The next movie from Marvel Studios is Eternals, an adventure that will introduce an entirely new team of superheroes, very different from most of the Avengers. Kevin Feige, president of the company, continues to devise bigger plans for his characters and at the moment the multiverse is at the center of the action, a narrative resource that will be exploited more effectively in Spider-Man: Far From Home – 82% and Doctor Strange in the Multiverse of Madness.
Eternals opens in theaters on November 5.
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