Apple could launch an Apple Watch SE, and it makes all the sense in the world

The iPhone SE is a special device, its own name indicates it “Special Edition”, and it is a device designed for a certain market niche. That is to say, that public that does not pay much attention to the design or the specifications and that all they want is an iPhone that will last for many years. As we have seen, the new iPhone SE has been a real success, selling millions of units during its first months of life, and now Apple could copy that strategy in with the Apple Watch.

When Apple launches a new Apple Watch model, it usually keeps another one on the market for cheaper. After the original model the Apple Watch Series 1 and Series 2 were launched simultaneously, the Series 1 was a slight upgrade from the original model at a more affordable price. When the Series 3 was introduced, the Series 1 remained on the market. And since the launch of the Apple Watch Series 4, The Series 3 is the one that has been positioned as an alternative and affordable option.

But the Series 3 is going to be 3 years old and Apple cannot be sure selling at the same price when the future Apple Watch Series 6 is presented, and it seems that the company has decided create an Apple Watch SE to continue to maintain that entry model.

A rumor with a lot of sense

The rumor has been spread by the Apple leaker Komiya, giving enough details of what this new device could be. Apple may or may not use the name Apple Watch SE, but such a device makes perfect sense. Based on the information provided by this filter, the Apple Watch SE would have the following specifications:

Apple Watch Series 3 and earlier design.
S6 processor and W4 chip, same as the new Series 6.
16 GB of internal memory.
Available only in aluminum and in 42mm size.
Same colors: Gold, Silver and Space Gray.
Option with cellular connectivity.
Bluetooth 5.0.
It will cost the same as the Apple Watch Series 3.
It will be released in March of next year.

If this prediction comes true, Apple would identically copy its strategy with the iPhone SE. We will have an Apple Watch with an old design and with the latest processors. This model would leave functions such as the electrocardiogram on the way, but it is normal to maintain an adjusted price. The only thing that does not add up much is its launch in the month of March, Apple will theoretically present the Apple Watch Series 6 when the new iPhone 12 are presented in September or October, and there is little point in delaying this launch until 2021.

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It’s not the first time we’ve heard rumors about a possible cheap new Apple Watch, and it just makes perfect sense. The Apple Watch Series 4 was discontinued when the Series 5 was launched, and the same will happen with this when the Series 6 is introduced. a cheaper alternative Apple wants to launch a special Apple Watch, with the design and price of the Series 3 but with new processors so that it can be updated for years.