Home » Entries posted by Dan Natividad
Stories written by DNatividad
Dan Natividad, a Stockton native, is a partner at Port City Marketing Solutions along with Kristen Dyke and Erin Diego. Dan can be reached at dan@portcitymarketing.com.

Avoid these common video marketing pitfalls

Avoid these common video marketing pitfalls

Regardless of the service or product, video marketing can provide benefits for businesses willing to devote their time to it. An engaging video can be used to build a brand,…

Intuitive design makes great first impressions on website traffic

Intuitive design makes great first impressions on website traffic

No matter what the nature of your business, your website is one of the most critical parts of your infrastructure. Your website is the first thing visitors see, and the…

Five steps to building a better, friendlier online reputation

Five steps to building a better, friendlier online reputation

Building an online reputation is crucial for all types of business, as many people use social media, forums and review sites to gather information about businesses and products before making…

Craft your keywords to yield better search results

Craft your keywords to yield better search results

Search engine optimization has undergone a great deal of change in recent years, but one thing that hasn’t changed is that keywords are still a core element. Although keyword optimization…

How to stop using PowerPoint as a crutch

How to stop using PowerPoint as a crutch

I can guarantee that as you’re reading this, someone somewhere in this world is falling asleep to a PowerPoint presentation. There are thousands of business presentations a day throughout the…

7 tips to make Facebook work for you

7 tips to make Facebook work for you

Facebook is the market leader for social media sites where friends, family, and strangers connect and share online. It is also a great platform for your business to keep customers…

Going long: Creating great online content

Going long: Creating great online content

It is common knowledge that the attention spans of internet users tend to be woefully low. Bounce rates are high and engagement is low, for the overwhelming majority of the…

Developing friendly media relationships

Developing friendly media relationships

No business can get away with ignoring the media. No matter how large your business is, chances are, you don’t have the infrastructure or reach required to share information about…

Make your customer your best salesperson

Make your customer your best salesperson

Companies invest a lot in expensive advertising campaigns. In 2015, advertising spending rose to $185 billion in the United States. Digital advertising accounted for 28 percent of that, or $52.8…

Five content marketing trends for 2017

Five content marketing trends for 2017

Content marketing has become a vast industry, yet it’s still growing at a steady pace. Most companies continue to increase their content creation budgets just to keep up with the…

Page 1 of 3123