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The Golden Rule in customer service

The Golden Rule in customer service

The Golden Rule Store opened in Kemmerer, Wyoming in 1902. The family clothing outlet’s location might not have been recommended by modern real estate developers based on market statistics and…

How to be an engaged employee

How to be an engaged employee

Carol wears the company apron with her company bling buttons pinned on it. The pins were too small for me to read. I figure they were there to make Carol…

The big picture in customer service

The big picture in customer service

This month we’re going to look at two examples of customer service and why it’s important for employees to be aware of the big picture when dealing with customers and…

How to provide great customer service on the phone

How to provide great customer service on the phone

If you answer your work phone with a conscious effort to offer service excellence, you’ve probably experienced the dangerous dark side too. After countless rings someone finally answers. We hope…

Mastering the art of listening

Mastering the art of listening

The average attention span of a human being has dropped from 12 seconds in 2000 down to eight seconds in 2013, according to the National Center for Biotechnology Information. That’s…

5 ways to connect with your customers

5 ways to connect with your customers

Apple, Starbucks, and Ferrari connect with their customers and create brand loyalty. Local businesses can, too. Here are five ways you can connect with and increase the loyalty of your…

Good employees lead to customer retention

Good employees lead to customer retention

You don’t need to read this article to know that retaining current customers saves your company money and-is easier than acquiring new customers.  But, sometimes, a refresher helps. The old…

Watch what your customers say about you online

Watch what your customers say about you online

Help! We’ve got a negative Yelp! At least you know. What if people are posting negative online reviews about your business and you don’t even know it? Not good, right?…

Encouraging participation, even from the resistant

Encouraging participation, even from the resistant

You’ve been given the assignment of leading a class filled with 30 college students.  How are you doing? Now add, it’s 8:30 Saturday morning and the last thing they want…

Customer service that goes the extra mile

Customer service that goes the extra mile

Seth Godin is a marketer, entrepreneur, author of more than 20 books, and daily a blogger with, some say, more than a million subscribers. Not a fan of cookie cutter…

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