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Nuances of email marketing campaigns should not be ignored

Nuances of email marketing campaigns should not be ignored

Email marketing is one of the most enduring methods for reaching people online, but it can often be taken for granted. Commonly, marketers spend a lot of time growing a…

Consider partnering your SWOT with TOWS for better outcomes

Consider partnering your SWOT with TOWS for better outcomes

Way back in the day when I was a nerdy MBA student at University of the Pacific’s Eberhardt School of Business, I had the pleasure of working as a graduate…

Avoid these common video marketing pitfalls

Avoid these common video marketing pitfalls

Regardless of the service or product, video marketing can provide benefits for businesses willing to devote their time to it. An engaging video can be used to build a brand,…

Intuitive design makes great first impressions on website traffic

Intuitive design makes great first impressions on website traffic

No matter what the nature of your business, your website is one of the most critical parts of your infrastructure. Your website is the first thing visitors see, and the…

Five steps to building a better, friendlier online reputation

Five steps to building a better, friendlier online reputation

Building an online reputation is crucial for all types of business, as many people use social media, forums and review sites to gather information about businesses and products before making…

Craft your keywords to yield better search results

Craft your keywords to yield better search results

Search engine optimization has undergone a great deal of change in recent years, but one thing that hasn’t changed is that keywords are still a core element. Although keyword optimization…