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How to stop using PowerPoint as a crutch

How to stop using PowerPoint as a crutch

I can guarantee that as you’re reading this, someone somewhere in this world is falling asleep to a PowerPoint presentation. There are thousands of business presentations a day throughout the…

7 tips to make Facebook work for you

7 tips to make Facebook work for you

Facebook is the market leader for social media sites where friends, family, and strangers connect and share online. It is also a great platform for your business to keep customers…

Going long: Creating great online content

Going long: Creating great online content

It is common knowledge that the attention spans of internet users tend to be woefully low. Bounce rates are high and engagement is low, for the overwhelming majority of the…

Developing friendly media relationships

Developing friendly media relationships

No business can get away with ignoring the media. No matter how large your business is, chances are, you don’t have the infrastructure or reach required to share information about…

Make your customer your best salesperson

Make your customer your best salesperson

Companies invest a lot in expensive advertising campaigns. In 2015, advertising spending rose to $185 billion in the United States. Digital advertising accounted for 28 percent of that, or $52.8…

Five content marketing trends for 2017

Five content marketing trends for 2017

Content marketing has become a vast industry, yet it’s still growing at a steady pace. Most companies continue to increase their content creation budgets just to keep up with the…

Apps that help you make the most of Instagram

Apps that help you make the most of Instagram

Instagram is more than just a photo gallery. It’s a marketing tool and opportunity. For community building, there’s nothing as effective as pictures, hashtags and videos. The social network boasts…

How to take advantage of the Pokémon GO craze

How to take advantage of the Pokémon GO craze

Businesses are always looking for new ways to place their products within easy reach of consumers and for new ways to spread the word about what they have to offer.…

Smart strategies when you need to rebrand

Smart strategies when you need to rebrand

Sometimes even successful firms feel the need to rebrand. For struggling companies, rebranding can provide a new lease on life. However, the process is not without dangers. If you are…

5 ways to spice up your marketing efforts

5 ways to spice up your marketing efforts

Making your company, product or service appear as attractive and useful as possible is a core part of marketing. Unfortunately, not all industries are fun or exciting. Offering award-winning accounting…

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