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Ads on fire trucks to appear soon in Stockton

STOCKTON – The next time Stockton drivers see a fire truck on the road, they may also get an eyeful of advertising. The city council, which is struggling to bring…

Carrie Sass builds success on community, family, fun

When Carrie Sass started her business eight years ago, she thought she and her daughter in law would run a small event business. However, it’s turned into one of Stockton’s…

Rise of the marketing technologist

The modern marketing landscape has changed drastically over the last 10 years. The web now overshadows traditional media, and technology continues to change the way we reach new customers. These…

Social media, partnerships key to brand management

By NORA HESTON TARTE Business Journal writer MODESTO — Social Media is no longer a tool of the future; it’s the here and now. In fact, Adrenna Alkhas, president of…

Momentum Advertising opens Modesto location

By BUSINESS JOURNAL STAFF MODESTO — Momentum Advertising, Inc. opened a new office in Modesto in mid-August. Momentum specializes in face-to-face marketing of products and services inside stores. For example,…

More customers take to mobile phones for search

Staying on top of online search is a must in my business. Change happens almost daily and it can affect your business if you fall too far behind. In June,…

Facebook to offer free small business workshop

Small business owners can learn more about how to make Facebook work for them in a special workshop Thursday, Aug. 7. Facebook’s Small Business Team will share best practices, success…

Social media doesn’t sway purchasing decisions, survey finds

Although many companies run aggressive marketing campaigns on social media, a clear majority of Americans say what they see on social media plays no role when it comes to deciding…

Stanislaus County Fair honored for social media efforts

Stanislaus County Fair honored for social media efforts

TURLOCK — The Stanislaus County Fair is a finalist for a Social Media Icon award in the  PR News Twitter: Marketing Campaign category for its social promotion, the fair announced…

Turlock couple draws on ag experience to create organic food packaging

TURLOCK — For the fourth year in a row, a small graphic design firm in Turlock has garnered national recognition for its work in marketing natural and organic food. Nishihara/Wilkinson…