Accelerate the development of a new type of car that uses the latest electric drive and automotive technologies.
Audi, Markus Duesmann, with the “Artemis” project. “Data-reactid =” 20 “> This is the objective that the recently appointed Audi CEO, Markus Duesmann, has set for himself with the“ Artemis ”project.
.. “data-reactid =” 21 “> A plan that aims to launch 75 electric models by 2029 and, by the way, outperform Tesla, . reported.
“When it comes to digitization, we are falling behind for now,” Duesmann said in an interview at Audi headquarters in Ingolstadt, southern Germany.
To complete the project, Duesmann brought together 200 engineers from the Volkswagen Group parent company. This creative team, in addition to creating a car, will design a new business model for the entire phase of the model’s life.
Markus understands that the industry used to consider the largest and most powerful cars to be the best.
“The technical development of the vehicles is no longer organized according to the size of the vehicle, but by the electrical and electronic architecture of the car,” emphasized Duesmann, explaining that premium and value models will differ according to “computing power” and the quality levels of your sensors.
Artemis will be led by Alexander Hitzinger, who was responsible for Volkswagen’s autonomous driving projects and who formed the Porsche racing team that conquered Le Mans in 2015, 2016, and 2017.
Hitzinger also worked at Apple, where he developed products for autonomous vehicles.
The Artemis team will draw on the engineering expertise of the Volkswagen Group, but will also have the authority to use external partners.
“If we gain speed with a vendor or a software company, we will consider it. Speed is extremely important, “said Duesmann.
China will also play an important role, Duesmann added, although he declined to elaborate.
Audi CEO: computing is the new power of cars appeared first on Digital Trends Spanish. “data-reactid =” 31 “> The post CEO of Audi: computing is the new power of cars appeared first on Digital Trends Spanish.