General Motors changes brand logo to highlight focus on electric vehicles

January 8, 2021 | 4:49 pm

General Motors on Friday unveiled a new corporate logo, its first major logo change since 1964, as part of a new campaign to accelerate the automaker’s focus on electric vehicles (EVs).

The “m” in the new GM logo is a nod to the shape of an electrical plug, the company said.

New General Motors logo

The campaign includes a previously announced $ 27 billion investment in electric vehicles and autonomous vehicles (AV) through 2025 and the launch of 30 new electric vehicles by the end of 2025.

There are moments in history when everything changes. Turning points. We believe that point is upon us for mass adoption of electric vehicles

said Deborah Wahl, GM’s global marketing director

GM said it will launch a new website on January 11 that will focus on the automaker’s work on electrification and autonomous driving.

But GM isn’t the only automaker investing in electric and autonomous vehicles.

In November 2020, Volkswagen (VW) raised its investment plan in electric and autonomous vehicle technologies to 73 billion euros ($ 86 billion) over the next five years.

The company seeks to maintain its place as the world’s largest automaker in a new green era.

Under a presented plan, Volkswagen will allocate almost half of its € 150 billion investment budget on electric mobility, hybrid cars and autonomous driving technologies.

With information from .

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