The internet giant Google announced on Monday that it will accept the publication of political ads in the United States as of Wednesday, thus ending the veto it had held since the assault on the Capitol last January.
By Miamimundo / telemundo51
In a statement, the Mountain View, California firm indicated that on February 24 it will change its rule on “sensitive events” and will once again allow advertisers to send political messages, although it will maintain a “rigorous” surveillance on the information that may be show that they are false, and that they are prohibited.
The veto on political ads was established on January 13, a week after thousands of supporters of former President Donald Trump, some of them with firearms, stormed the Capitol to protest the election results – claiming without evidence that there was fraud-, in which the Republican lost to Democrat Joe Biden.
Previously, Google had banned political ads from its search engine and YouTube video portal (owned) after the presidential elections were held in the United States on November 3, coinciding with the tense period of vote scrutiny, which this year it lasted for several weeks.
On that occasion, the ban was not lifted until December 10, a month and a week after the elections.
Both in that case and in the current one, Google’s logic to implement these vetoes is that political ads are not used to spread false information or to contribute to increasing social tension, already very acute in the US at times that are considered especially delicate.
The other major recipient of political advertising on the internet, Facebook, maintains a ban on posting such ads from election day and has yet to announce plans to allow them again.
He only made a temporary exception for the holding of the special Senate elections in the state of Georgia in early January.