Ikea has decided to stop publishing its legendary catalog, one of the world’s largest annual publications, at a time when buyers are betting more and more on Internet purchases, as announced this Monday by the giant of the sale of furniture at low prices.
The 70-year-old publication peaked in 2016, when they were distributed more than 200 million copies in homes and stores from Ikea in more than 50 markets. Its first edition, which showed the iconic MK Wing chair, amounted to 285,000 copies and was distributed in southern Sweden, while the last, this year, had an edition of 40 million copies.
The decision, according to . reports, is part of Ikea’s commitment to become more digital as consumers increasingly seek inspiration from the Internet as they shop for more on the web. Until the end of August, Ikea’s online sales increased by 45%.
“The number of copies has gone down, but we have also seen that people are becoming more used to our website, applications and social networks. The catalog became less and less important“said Konrad Gruss, managing director of the Inter Ikea Systems franchise division, a division of parent Inter Ikea Group.