The leaks of new products, services, or everyday issues of the world’s leading technology companies have become a fetish. Some are more newsworthy than others and not all have the same level of livelihood, of course. The “value” of leaks also changes depending on which companies they are linked to, and that’s undeniable. The case of Apple is the most notorious, without a doubt.
Apple hates leaks, and it has its reasons. Since the famous case of the iPhone 4, the leaks related to supposed new products and services of the Cupertino firm are permanent. That does not mean that everything that is published ends up being true; As proof of this, it is enough to see what happened recently at the California Streaming event with the Apple Watch with flat edges, which never appeared. Or with the Macbook Pro with M1X chip that supposedly would be unveiled at WWDC last June.
However, this time we are facing an even more absurd case, because an internal email has been leaked in which Tim Cook advises his employees that Apple is working to identify the perpetrators of the recent leaks. The message from the CEO of the Californian firm comes days after the publication of journalistic reports based on information that emerged from a recent meeting within the company.
Apple CEO Frustration Doesn’t Stop Leaks
According to Tim Cook, employees who leak information do not deserve to be part of the company. Ironically, the executive’s words do not seem to deter those who dedicate themselves to bringing classified information out of Apple’s facilities. This is the most prominent excerpt from the note, which was published in full on The Verge:
I am writing to you today because I heard that many of you were incredibly frustrated as the content of the meeting was leaked to reporters. This comes after a product launch in which most of the details of our announcements were also leaked to the press.
I want you to know that I share your frustration. These opportunities to connect as a team are really important. But they only work if we can trust that the content will stay within Apple. I assure you that we are doing everything in our power to identify the leakers. As you know, we do not tolerate the disclosure of confidential information, be it the intellectual property of a product or details of a confidential meeting. We know that leakers make up a small number of people. We also know that people who leak confidential information do not belong here.
Tim Cook, Apple CEO
It is known that Apple does not tremble to make drastic decisions in its attempt to stop the leaks. Many of them have not been without controversy, of course. We’ll see what the Cupertino guys do now. In the first instance, Tim Cook’s conciliatory email does not seem to have produced good results.