Jason Blum is one of the most famous and successful horror producers in recent years. Little by little, and thanks to the fact that in the beginning he gave opportunities to novel and different scripts, his company became popular until it acquired franchises known to the public to exploit them with a new vision. Titles like Halloween – 92%, run away! – 99%, The Invisible Man – 90% or The Night of Atonement – 37%, are just a few examples of what you can do. However, like many others, the company had to update and change some plans due to the global pandemic.
Keep reading: Jason Blum Confirms New Exorcist Movie Will Be A Direct Sequel To The Original
Halloween It was a late sequel that received rave reviews from critics and fans of the original series. The promise is that this trilogy will genuinely end the franchise starring Jamie Lee Curtis, and that is why everyone was waiting for the premiere of Halloween Kills – 67% in 2020. The closing of theaters made many think that the film would reach some streaming platform so as not to miss its release date, but it was decided to wait a whole year. Now that theaters are already receiving people and that the public feels a little more secure, the numbers at the box office are improving every day, so the news that this second part would have a dual premiere again caused a lot of controversy.
On October 15, Halloween Kills will hit the big screen, but also Peacock, the streaming service of Universal. While other platforms charge extra for premieres, or have a three-week window of time, Blumhouse decided that it will be at the same time and for all. The reason?, Jason blum knows that poor distribution can bury a great movie.
During an interview with Collider, Jason Blum explained that he decided to follow the dual premiere plan after seeing the terrible box office results for Freaky: This Body Is To Kill – 90%. This film was released in November in the United States, but it was forgotten once it reached streaming in December:
It was my idea to do it. [Peacock] he didn’t come near me. I approached them. I, like everyone else, am a believer in the movie experience. I think that, eventually, there must be time windows. I think Universal’s strategy of giving a three week window is a great strategy, but I had a bad distribution experience with Freaky. That movie is a great movie, and it wasn’t seen because the distribution was bad. My fault.
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Jason blum added:
I didn’t want to go through that experience again. I did not want to have a movie that I am really proud of and that I think is very good, and that there is an excuse why people have not seen it. So I was the one who proposed it to Universal. And then I proposed it to Jamie and David, and it was my idea. I’m glad we’re doing it.
Freaky It is a film that mixes horror and comedy quite well. It tells the story of a girl named Millie (Kathryn Newton) who accidentally switches bodies with a serial killer (Vince Vaughn) after being attacked by him. The project directed by Christopher Landon, responsible for Happy Day of your Death – 69%, received very good reviews and the audience liked it, but it was not very popular or had as much publicity as other titles.
The third part of Halloween, called Halloween Ends would have to be released in October 2022, and by then Blum hopes that it will not be necessary to send it to streaming:
I don’t want to do it for the third movie. I want to go back to traditional, but COVID is very unpredictable, and I didn’t want to take a chance again. I feel like I did that with Freaky and it left a bad taste in my mouth. So I don’t want to repeat that experience.
The growth of streaming platforms, pandemic or not, was inevitable, and producers, directors and actors need to find a new way to meet new audience needs. For a while this can only be trial and error, but each service will find its own method so as not to lose its viewers.
Do not leave without reading: Halloween Kills: Jamie Lee Curtis assures that this film will be much more bloody, brutal and intense