It has been more than years since Jony Ive, the former Apple design director, set out on a new course after three decades designing a good chunk of Apple’s products. As you surely remember, Ive founded LoveFrom, a London-based design studio that has been working on multiple projects. Now, however, Jony Ive and his followers will join forces with one of the most iconic automakers in history: Ferrari.
According to the information collected by Wccftech, the contract between Jony Ive and Ferrari is multi-yearTherefore, the designer and his studio will be linked to the Maranello firm for a considerable time. The statement also mentions that Marc newson, another renowned LoveFrom designer, will also be directly involved in the projects between the two companies.
“The first expression of this new partnership will unite the legendary performance of Ferrari with the unrivaled experience and creativity of LoveFrom, which has defined extraordinary products that change the world.”
Will you work on Ferrari’s electric car?
At the moment, that yes, it is unknown specifically in which Jony Ive and LoveFrom will work with Ferrari. From the Financial Times they point out that it could be an electric car. Despite the fact that Ferrari will continue to bet on combustion engines and hybrid proposals in the coming years, it is clear that they also think about fully electrified mobility. In fact, it was only in April of this year that they confirmed that its first 100% electric supercar will arrive in 2025. Will Jony Ive participate in its development? We will find out in the coming years.
“As Ferrari owners and collectors, we couldn’t be more excited to collaborate with this extraordinary company and, in particular, with the design team led by Flavio Manzoni. We see some unique and exciting opportunities working together that we believe will produce important work and valuable, “said Jony Ive and Marc Newson.
Jony Ive Joins Exor’s Partner Council
The agreement between LoveFrom and Ferrari will also allow Jony Ive takes a seat on Exor’s membership council. This company, which owns Ferrari, is controlled by the Agnelli family, one of the richest in the world. The interesting thing is that, according to the statement, the study could be involved in other “creative projects with Exor” in the “luxury business”. So Ferrari may not be the only beneficiary of Jony Ive’s creativity.