The performance of better strategies becomes key in digital marketing, which is why you must implement resources that help innovate in the market.
Digital marketing is a key subject today, because its best performance leads to guidelines that will undoubtedly help us understand the market.
Narrating data is a crucial activity today, since a series of guidelines can be implemented from its performance, which will undoubtedly determine the value of your digital work.
As you might expect, a fundamental element in understanding digital media and its focus on the potential of a business is the capacity they achieve when they manage to understand the data to the fullest.
That is why in the Diploma Digital Analytics You will find everything so that starting this January 26, you learn to engage in crucial aspects in the measurement of your digital strategy, be it commercial, advertising or social media.
You will know how to adapt the operation of digital tools in each of the platforms in which you work, you will know how to better understand the data in your decision making and optimize your results.
There are 4 key objectives in the program:
Understand the behavior of digital campaigns on all platforms. Optimization of the digital marketing strategy. Make the best decisions based on data narration. Greater performance of your digital advertising budget.
Throughout 5 complete modules you will learn:
What to measure in digital marketing What to interpret from your website Build a very good measurement strategy for Google Ads campaigns Measurement in social networks such as Facebook and Instagram Narration of data from complementary social networks such as LinkedIn and Youtube Measurement in e-commerce