Mazda’s Kodo design that we fell in love with turns 10


What is the Kodo design?

The Kodo design has carried over to all models released since a decade ago. Its aerodynamic and refined lines are shown in the iconic Mazda MX-5 but also in the Mazda MX-30, the first 100% electric model of the firm. The recently updated CX-3 also does not lose a bit of its personality and gives a unique character to the rest of Mazda’s SUV range, along with the CX-5 and CX-30. The goal of this design language, promoted by Ikuo Maeda, the brand’s design director, is to bring soul and movement to inanimate objects.

In Japan they believe in the soul of things, so their very name indicates it. Kodo means “heartbeat” in Japanese but with a sense of breathing life, of giving something or someone a soul. As Ikuo Maeda says: “In Japan, we like to think that artisans breathe life into what they create. We think that a form born of a sincere and meticulous human effort receives a soul ”. Therefore, when Mazda develops a vehicle based on the Kodo design, they give it two virtues: the essence of the movement and the soul of the artisans of your firm.