New York :
A tip from his attorney caused Bezos to reconsider his company name.
Photo: Bruce Bennett / .
After graduating from Princeton with a degree in computer science and electrical engineering, Jeff Bezos, the future founder of Amazon, worked at several financial firms on Wall Street in New York City, including Fitel and the investment firm DE Shaw. .
Bezos was able to rise to DE Shaw to become the company’s youngest vice president in 1990, but four years later he left this position to dedicate himself to opening an online bookstore.
It was then that he came across a great question, what name would he give it?
Jeff Bezos originally wanted to give his new company a name that sounded very magical, so he had decided that it would be called ‘Cadabra’. However, the first attorney the company had, named Todd Tarbert, warned him not to do this.
Tarbert explained that ‘Cadabra’ sounded almost the same as corpse in English, especially when spoken on the phone., according to Business Insider… a relationship that turned out to be quite grim.
In the end, the future billionaire decided to ditch that name and keep Amazon, in honor of the largest river in the Amazon. This name was chosen because Bezos wanted his company to be the largest bookstore in the world.
After launching a prototype of the Amazon website, he asked 300 friends to test it, Bezos and some of his early employees began developing the software for the site in their garage.. The small team subsequently expanded their operations and began working on a two-bedroom house.
Today, Amazon is one of the largest companies in the world, and it is possible to buy practically any item, in addition to that it has made its founder one of the richest men in the world.
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