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New York : Why might Jeep stop calling its trucks Cherokee?

New York :

Why might Jeep stop calling its trucks Cherokee?

The Cherokee line of trucks was reintroduced in 2013 with the SUV model.

Photo: JEWEL SAMAD / . / .

Jeep is one of the brands with the longest history in the automotive market, however also is receiving one of its biggest criticisms by the native peoples so they stop calling Cherokee Y Grand cherokee to your SUVs.

The request for the company to stop using the names of its vehicles was made by Chuck Hoskin Jr, the highest representative of the Cherokee nation.

“I think we are in a time in this country where it’s time for both companies and sports teams to remove the use of Native American names, images and mascots from their products, team jerseys and sports in general. I’m sure this comes from a well-intentioned motive, but we are not honored to have our name pasted on the side of a car ”, in a statement Hoskin made to the portal Car and Driver.

The company has sold SUVs under the Cherokee brand for about 45 years. The original model line was dropped in 2001 but the name was reintroduced in 2013 on Jeep’s compact SUV model. The Cherokees have been known by that name since before Europeans came into contact with them.

Related: Apple and Hyundai getting closer to reaching an agreement to develop an autonomous and electric vehicle together

Name and logo changes

After the events of Black Lives Matter several have been the companies that have become aware of the name and logo of their brands to fight against racial stereotypes especially in the sports field like “The Cleveland Indians” who will change their name at the end of this year’s season.

In 2020 Quaker Oats made the decision to stop using the name on its brand flour and corn syrup Aunt jemima to change your name to Pearl Milling Company in honor of the Missouri company that introduced the blend in 1889.

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