Nintendo plans to release new Switch and major games in 2021

(Bloomberg) – Nintendo Co. plans to release an updated model of the Switch console along with a line of new games next year, people familiar with the matter said. With this, the company will give prominence to competing devices of Sony Corp. and Microsoft Corp. in the 2020 Christmas season.

Specifications for the new machine have yet to be finalized, though the Kyoto-based company has looked into including more computing power and 4K high-definition graphics, people briefed on the strategy told Bloomberg News, who asked not to your identity will be revealed because it is a private matter. Nintendo faces stiff competition for player attention this fall as the PlayStation 5 and Xbox Series X are expected to hit the market in time for the shopping season.

The launch of the new version of the Switch would be added to or followed by the introduction of a number of games from Nintendo itself or related external studios, the people said. Those games would target a broad user profile, from casual gamers looking for small doses of escapism to more dedicated fans taking part in gaming marathons. Next year’s release strategy explains Nintendo’s relatively quiet software program so far this year, the people said.

The gaming giant has posted a stock market rally of more than 70% thanks to the unprecedented success of “Animal Crossing: New Horizons” and the prolonged Covid-19 pandemic since the game’s launch in March.

The company has struggled to keep up with demand for its existing Switch and Switch Lite, though it said earlier this month that the production bottleneck has largely been resolved. This has benefited from the drop in demand for smartphones, which has relieved some of the pressure on providers. Assembly of Nintendo’s next console is not expected to begin until next year because production partners are busy with making current models, according to people briefed.

Taiwan’s Economic Daily News reported the new console on Monday. A Nintendo spokesperson declined to comment.

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