The world box office is in full recovery, although the restrictions are still present and it still seems difficult to reach the collection standards prior to the pandemic, it seems that little by little revenues are beginning to stabilize. Although there were already alternatives for the projection of the premieres, especially referring to the simultaneous premieres proposed by HBO Max and Disney Plus, these were not so economically favorable for the productions.
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As the days go by, companies are analyzing the pros and cons of their exhibition strategies; In the case of Disney, after its notorious conflict with Scarlett Johansson due to the worldwide fall of Scarlett Johansson, it did the test with Shang-Chi and the legend of the ten rings – 95% of releasing it exclusively in theaters before uploading it to their platform, and it turned out much better than they expected.
Until today, completing four weeks on the billboard, the film starring Simu Liuse continues to lead, and in Mexico it is no exception. In the weekly analysis of the Mexican box office, it is possible to notice that the most recent installment belonging to the Marvel Cinematic Universe is still positioned in the first place, and does not seem to have any intention of giving up its place. This, without a doubt, is a positive sign for the next release of Eternals, which has been awaited by many, while Spider-Man: No Road Home could become the biggest closing of the year for all the expectations it has generated.
According to Canacine’s weekly count, which this time runs from September 23 to 26, the Marvel Studios film has its place intact after four weeks on the billboard, and this weekend it received 188.9 thousand new attendees, generating a total 2 million people since its premiere; In addition, it raised $ 13.2 million with an accumulated amount of $ 136.2 million. In second place in the Mexican box office is La casa negra – 88%, debuting with $ 9.1 million and 132.6 thousand attendees.
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In third place is another debut film, and it is CODA: Signs of the heart – 93% with the special participation, and much commented, of Eugenio Derbez. This film has managed to start its career with the same $ 9.1 million and 134.8 thousand attendees. It must be taken into account that, although their income is the same, which in reality means that both would be in second place at the box office, the fact that the number of spectators is different has to do with the cinemas in which it is exhibited. the film, since depending on the venue or the chain the price varies.
Although last week Chilangolandia – 80% had debuted in second place, its move to fourth place is not catastrophic as long as it remains in the top positions still. The Mexican comedy directed by Carlos Santos raised $ 6.8 million in the last four days, with a cumulative total of $ 24.4 million; In addition, it received 109.2 new viewers for a total of 405 thousand.
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Finally, both Subzero Risk – 40% and Malignant – 67% had a significant drop, both in their third week on the billboard. The film starring Liam Neeson closed the week with $ 4.3 million, a cumulative of $ 32 million, and a total of 504.8 thousand attendees to theaters throughout its career. James Wan’s film, meanwhile, went from fourth to seventh place with just $ 2.5 million and a total of $ 25.3 million, in addition to having received 41.5 thousand attendees, with a cumulative number of 413.1 thousand.