Disney It tends to have premieres practically every month, so dominating the international box office is not a problem. One of the best supports you have is your association with Marvel, whose deliveries are increasingly profitable and ensure a successful future. Although the global pandemic caused the closure of cinemas around the world, the company looked for other means to keep its fans satisfied and continue to earn money. The premiere of Black Widow – 87% was complicated, because the public was not yet ready to go to theaters and their arrival at Disney + made many prefer to see her at home. Instead, the arrival of Shang-Chi and the legend of the ten rings – 95% was so successful that it served to give hope to these businesses that depended on something like that to avoid bankruptcy.
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The film starring Simu Liu and Awkwafina received rave reviews from critics and audiences were delighted with the introduction of this powerful new protagonist. The good opinions were key so that more people were encouraged to pay their ticket and although it was feared that during their second week they would have a significant drop in their numbers, things remained stable without problems. Other premieres like Jungle Cruise – 70% and Free Guy: Taking Control – 96% also had a great tour of the world box office, but what makes Shang-chi is that its success did not add up to the millions that are usually obtained in China, since it has not been released there.
Despite this, and old comments from Simu liu They already caused it to be canceled in that country, the Destin Daniel Cretton film continues to add week after week. In fact, everything indicates that in the United States it will be the most successful film released during the global pandemic, surpassing Black widow, starring Scarlett Johansson and Florence Pugh.
According to Deadline, Black widow obtained US $ 183.2 million in the United States, and Shang-chi has just exceeded US $ 182 million this Friday and it is expected that with the accumulated last weekend it will be able to surpass the other installment of the UCM with more than US $ 195 million. This film may still get more money, although the early arrival of Venom: Let There Be Carnage is sure to lower its numbers. Similarly, the premiere of No Time to Die, Daniel Craig’s last appearance as James bond, is shaping up to be one of the great titles of this season.
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In third place, the most successful film in the United States that was released during the pandemic is Fast and Furious 9 – 65% that ended with US $ 172.9 million and is also part of a very popular franchise worldwide that also prepares its latest installments . Of course, this season of the year is very competitive, especially since the big summer releases didn’t go as planned. Eternals, directed by Chloé Zhao, will be the next release of Marvel and everything points to great success. Sure, the title everyone is waiting for is Spider-Man: No Road Home, whose first trailer broke views and likes records on various platforms.
Until recently, rumors about possible changes in the release dates for the films of the UCM, but the success of Shang-chi indicates that the audience is ready to return to enjoy the movie experience. In addition, the tapes of Marvel They are not the only ones that appeal to the magic of the dark room, since Dune – 80% is also yet to come and requires generating many millions to ensure its sequel.
But the success of Shang-chi goes beyond showing that the public is still attentive to the premieres of the UCM. It is a film that was well received for its racial and cultural inclusion, and for having an Asian character as the protagonist. Although Simu liu is having some problems among the followers for comments and publications from years ago, this has not affected everything that the film symbolizes and the hero himself. Eternals will also be an example of what Marvel manages to do with a diverse and dynamic cast, the same that the audience has been asking for several years.
Do not leave without reading: Shang-Chi and the Legend of the Ten Rings: The importance of Asian representation away from stereotypes and how they are broken in the film