The arrival of Shang-Chi to the Marvel franchise is giving many victories to the studio that has finally launched its film releases after a long and unexpected hiatus due to the pandemic. Shang-Chi and the legend of the ten rings – 95% continue to surprise everyone after a couple of weeks of having debuted in theaters, and in ways that no one would have imagined. After all, with this new entry into the Marvel Cinematic Universe, the House of Ideas comic book adaptations have shown that barriers can always be broken.
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The film starring Simu Liu as the titular hero was the first from Marvel Studios to be released exclusively in theaters, something Disney executives called an experiment since they had planned to release some of their new films simultaneously in theaters and in theaters. streaming. With Black Widow – 87% did it, as if playing it safe, and it can be said that in general it turned out well, incidentally obtaining several million dollars for the purchase of the film on Disney Plus, which people could access only if they already paid. the monthly subscription for the service.
However, the history of Shang-Chi has been attractive enough to attract many people to theaters in times of pandemic. The curiosity to see what the MCU would do with an Asian superhero, in a movie with an Asian cast, with a large part of its dialogue in Mandarin, was already something that made many want to leave home to see the next adventure of the franchise, but the recent Marvel premiere has accomplished much more than that.
Shang-Chi and the legend of the ten rings It is one of the most talked about Marvel movies on the Internet in the long term, according to an analysis by Diesel Labs company (via Business Insider). What this company does is extract the participation data of the audiences of social networks and video platforms such as Facebook, Twitter, Instagram and YouTube, taking into account the publications, comments and any other type of interaction on these platforms to measure the level participation of people with a certain piece of content.
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In this way, it was concluded that the new adaptation has surpassed in this sense Black widow and Spider-Man: Far From Home – 82%, which hit theaters in 2019. But the information also provides other interesting data: Black widow It is the clear winner in terms of the conversation it generated in the days leading up to its premiere, since it generated twice as much as the Shang-Chi and Spider-Man films, but the amount of these interactions, publications and more rapidly declined a few days. after having been released in theaters and Disney Plus.
Shang-Chi and the legend of the ten rings and Spider-Man: Far From Home They debuted with a fairly similar amount of engagement, but the new superhero prevailed as he still maintains a high level of engagement despite the fact that his film premiered on September 3 and can only be seen in theaters. In a graph shared by the site, belonging to the analysis, you can see how Shang-Chi surpasses Black Widow and Spider-Man, as well as how it has remained two weeks after its premiere.
The engagement of Shang-Chi and the legend of the ten rings is superior
Without a doubt it is something impressive, especially because it is about the film led by an actor who went from being an extra in Titans of the Pacific – 71% to leading a blockbuster of one of the most popular franchises of the moment, and because like Simu Liu, Shang-Chi is a new face for much of the MCU’s viewers and fans. Not having been in any movie before, and succeeding in this way in his first appearance, is something that adds more merit.
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