Updated Thursday, 30 September 2021 – 08:15
The employers Ascer and Confindustria Ceramica join forces so that the EU listens to the industry and helps alleviate the loss of competitiveness due to environmental requirements
Cersaie 2021 today celebrates its fourth and penultimate day with optimism despite the restrictions of the pandemic.
The European ceramic sector, led by Spain and Italy, have passed the halfway point of the Cersaie fair with some economic forecasts that are very positive but with the uncertainty of having to face important challenges such as the ecological transition required by the European Union.
Therefore, the employers Ascer and Confindustria Ceramica join forces to make the EU listen to the industry and help alleviate the loss of competitiveness caused by environmental demands.
In this sense, the Spanish tile employer Ascer confirms that jointly with their Italian counterpart they have transferred to the European Commission the joint complaints regarding the high energy costs and loss of competitiveness due to CO2.
Despite the fact that the energy and environmental burden has brought these two traditionally competing industries together, employers are aware of the difficulty of significantly influencing European CO2 policy.
However, I know that there are some things that can be done to improve and, in this sense, the two associations have sent a joint letter to the EC in which we propose a bilateral meeting between the two industries and the main figures of each of the two governments with the General Directorate of Climate in Brussels to address common problems, said Ascer’s secretary general, Alberto Echavarra.
In addition, it should be remembered that both employers They have also joined forces in other areas such as promotion, with joint actions and initiatives for the defense of ceramics against other substitute or complementary products. In this sense, both from Ascer and from Confindustria Ceramica emphasize that ceramic is the most hygienic material and easy to clean and responds optimally to consumer health requests.
But, without a doubt, the dizzying cost of raw materials, maritime transport and energy are the main challenges facing the ceramic industry in Europe. It is precisely in energy that the most important game for ceramic companies is played. We are committed to implementing a deep ecological transition, but this inevitable path must take into account reality, feasibility technology, the availability and sustainability of alternative solutions, underlined Giovanni Savorani, president of Confindustria Ceramica, at the Sustainability, energy transition and international competition conference in the framework of the Cersaie 2021 contest.
The highest representative of the Italian ceramic industry also criticized the emission rights market, In the same way that Ascer has done it repeatedly, because as it is it does not work and and it runs the risk of failing in its objective of reducing carbon dioxide emissions, because financial speculation has brought the cost of CO2 to more than € 60 per tonne in just a few months.
It is important that European standards apply to everyone equally, ensuring that everyone also follows these environmental objectives, because otherwise we run the risk of compromise the competitiveness of our sector, with the consequent loss of jobs in favor of non-European countries, evidenced Giovanni Savorani, president of Confindustria Ceramica. In addition, Savorani warned that while unattainable environmental challenges are being set by the EU, products continue to be imported into Europe that emit much more CO2 than those manufactured here.
The correct approach to the green transition is to reduce emissions but with the goal of growth and safeguarding employment. Ceramics can represent the benchmark and the spirit of emulation of our competitors, both globally and in product innovation that, due to their commitment to sustainability, can have an extraordinary impact on the environment, Savorani concluded.
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