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The Pokémon Company He has been anticipating a “very special celebration” for him for months. 25th anniversary of the saga created by Game Freak, and this January 13 the brand has unveiled some of his plans, ranging from the announcement of new video games and the launch of different types of merchandising, up to a musical collaboration with Universal Music Group to create the label P25 Music, under which renowned artists such as Katy Perry create songs inspired by Pokémon.
You can’t have a party without a playlist! Right, @katyperry?
Hope you’re ready for some exciting musical surprises this year, Trainers!
# Pokemon25 pic.twitter.com/nU90k03zgM— Pokmon (@Pokemon) January 13, 2021
The brand has shared a video, 25 years of memories, which under the format of domin’s maze, the history of the saga is traversed, reviewing the games, toys, cards and pictures animated; pay attention to the video because, in the form of toys and figures, there is some curious guide for the fan of the series.
Throughout 2021 more details of the P25 Music label will be released, but at the moment it is known that both big names from music to breakthrough artists will participate in the “massive music campaign,” according to The Pokémon Company. Any artist from the Universal Music Group record labels can enter this label, whose musicians and songs will be revealed during the year.
Also in a periodic format, the new website for the 25th anniversary of Pokémon look back in memory to visit the different regions that we have known in the games of the saga. The next March will explore Galar, which we discovered in the Pokémon Sword and Shield published in 2019; and it will go backwards until it ends with the Kanto region of Red Pokémon and Blue Pokémon.
The JCC receive 25th anniversary collections
Another important pillar of the saga is the Trading Card Game, from which special collections inspired by the 25th anniversary will be launched. At the moment there are not many details, but from the Twitter account of the series the following image has been published that points to a reissue of the original letters with the art they had then.
Gotta love that new booster pack feeling.
Hope your binders are ready for the special 25th anniversary-themed collections coming to the #PokemonTCG this year, Trainers! # Pokemon25 pic.twitter.com/CXRHCa02KE— Pokmon (@Pokemon) January 13, 2021
Beyond the news to be announced regarding “Pokémon cartoons, Pokémon video games, mobile games, including Pokémon GO and Pokémon Masters EX, and more important announcements”, the anniversary will also have its importance in merchandising with collaborations with brands such as Levi’s, McDonald’s, Mattel, Funko, Power A, Build-A-Bear Workshop (they make teddy bears), Jazwares (action figures) and The Wand Company (who recently introduced a functional Pokball), among other partners of the brand.