Some called Elon Musk crazy when he launched Twitter Blue, the subscription service of the social network that he now chairs and that provides benefits to its users, such as the verification badge. He clearly did it for the company to generate more income, something that he perfectly understood Meta and that he will apply in Facebook and Instagram.
As a report published on the website of Forbes Argentinathis subscription was baptized as Meta Verified and was born for the company to earn more money.
What do users interested in Meta Verified and its benefits and premium features have to do? Pay $11.99 if you’re a web surfer or $14.99 if you’re using social media on Android or iOS.
By paying this monthly fee, users will get benefits such as the verified account badge. But it will not be the only benefit on Facebook and Instagram.
The five changes that come with Meta Verified
In a Meta blog post cited in the aforementioned report, the social networking company explained the five changes that will come to Facebook and Instagram with the Meta Verified subscription.
- A verified badge, confirming that it is really you and that your account has been authenticated with a government ID.
- More protection against phishing with proactive account monitoring to detect phishing people who may be targeting people with a growing online audience.
- Help when you need it with access to a real person for common account issues.
- Increased visibility and reach with prominence in some areas of the platform, such as search, comments and recommendations.
- Exclusive features to express yourself in a unique way.
Meta will start a phased trial in Australia and New Zealand this month to “learn what’s most valuable” before rolling out the offer to the rest of the world “shortly.”
“Some of the top requests we get from creators are broader access to verification and account support, plus more features to increase visibility and reach. In the long term, we want to build a subscription offering that is valuable to everyone, including creators, businesses, and our community at large,” the company wrote.