Gerard Piqué I had already had previous experiences in the world of eSports with your business group Kosmos, has now set both feet with the purchase of a place in the League of Legends Super League (LoL), an operation that has cost him 300,000 euros and that can bring him great joy in the future.
“The arrival of Piqué it is good news for us, for the teams and for all the workers in the eSports sector “, sentence Mari Carmen Fernández, head of innovation for new businesses at Mediapro, the group that owns the Professional Video Game League (LVP), organizer of the LoL Super League.
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According Sergi Mesonero, the director of ISFE Esports (The European video game association) there are two main reasons why footballers like Piqué are interested in investing in eSports: “The first is that many are fans of video games, know what they are talking about and that makes them feel comfortable business and until interact with the user base because they feel identified with them “.
The second incentive, considers Mesonero, is that “They see that it is an emerging sector with great potential to be exploited in terms of audiences and that allows them to reach a very specific target of people, that of young adults, something that costs a lot through traditional media “.
Fernández insists that “It is a sector that is growing at double and triple digits and which is facing a great opportunity for territorial expansion”. But, in addition, it makes a third argument: “The new players who are entering eSports, like Piqué, want to be pioneers in the convergence that is joining traditional and new entertainment”.
Selfies were part of a bigger plan:
My #NFTs are finally available on @SorareHQ 💥🙌🏻 @ FCBarcelona @LaLiga https://t.co/xZl3WopMtp pic.twitter.com/25w3eQNeVe
– Gerard Piqué (@ 3gerardpique) September 9, 2021
And he predicts that “this process of evolution that is leading eSports towards the ‘mainstream’ will bring references from other sectors, such as music, which will continue to attract new audiences “. “This union between different fields is the evolution of eSports and its maturation process towards professionalization”, he considers.
LoL is the most played computer game in the world, with 100 million players. In this strategy game there are two teams of five players who face each other with the objective of destroying the enemy’s base. According to a study by ISFE and the EGDF (European Games Developer Federation), in Europe there are 92 million eSports followers, of which 46 are enthusiastic. The LoL is the most followed of them.
In the case of the Super League, Riot Games’ top video game competition in Spain, the audience figures are also succulent. The recent summer season, in which Vodafone Giants was the best of the 10 participating teams, closed with almost five million cumulative viewers and 2.6 million hours viewed, 39% more than the previous year’s edition.
Today is a historic moment for the #NFT world as @LaLiga join the #Sorare family! ⚽
Hear from #LaLiga legend @ 3gerardpique who shares a few words on what this means for football fans worldwide. 🔥 # OwnYourGame⚽️ pic.twitter.com/Ffga8gPGAX
– Sorare (@SorareHQ) September 9, 2021
“I do not consider that the entrance of Hammered (He will do it together with the ‘streamer’ Ibai Llanos after having bought the newly promoted eMonkeyz) can bring a lot of new audience to the Super League. In addition, it is not a video game with an easy entry as a spectator as it happens with FIFA, but it forces you to have some knowledge to understand it “, explains Mesonero.
But, according to the director of ISFE Esports, what Piqué can contribute to the Superliga, thanks to his business role beyond being a footballer, is “more recognition of the Spanish video game ecosystem, that people who have not yet realized that eSports is not a joke finally do it, and that the public perception grows. “
The eSports concentrate the three channels where right now the experts explain that the young-adults are: video games, online videos and social networks. The 2022 Super League, which will feature Piqué’s debut as a team boss, will start in January.
The coronavirus pandemic has suspended LVP face-to-face eventsBut the head of innovation for new businesses at Mediapro wishes that “from next year they can be recovered because it would be something that would add a lot from the business point of view for all the players in the sector.” The Super League final in spring 2020 was scheduled to be held at the Palacio de Vistalegre in Madrid with about 4,000 spectators, but had to be canceled due to the pandemic. “I do not think that we should aspire to lower figures than before the stoppage because the audiences have continued to grow,” Fernández sentenced.