The new frontiers of digital design

He is on everyone’s lips. And for good reason. At a time when digital technologies are disrupting all spheres of activity, design continues to push the boundaries between the material and the intangible. It has long since crossed the limits of its traditional field of expression, that of the aesthetic or industrial object, to gain many sectors and establish itself as a new way of building innovative products and services centered on the point of view of the customer, even as a creative approach to finding solutions.

And at the dawn of the new decade, the field of possibilities is expanding ever further: from artificial intelligence which opens the door to a better understanding of behavior, to “regenerative design” to revitalize resources and rethink systems, via screenless interfaces such as voice assistants … So many trends in digital design closely monitored by the consulting firm frog, which will speak at Engie’s next Digital Alarm Clock, called “Digital Design: the key to success? “.

One of the sectors where design is the keystone is undoubtedly that of video games. Whether through the logic of the game or the experience of the “gamer”, it occupies a preponderant place in the creation process, by promoting the attraction for the game and by guaranteeing players pleasant interactions. The different specializations? Game design (game design) and its levels (level design), user experience (UX design), but also more “hybrid” functions, such as user interface design (UI design) or design narrative, are particularly sought after.

Digital design at the heart of smart cities

Another area where the user is at the heart of concerns, that of digital design in the service of the low carbon transition. Thus, ENGIE Digital is betting on cutting-edge digital tools like Livin ‘, an urban hypervision solution that makes it possible to manage the functionalities of city equipment in real time. Public lighting, electric charging stations, surveillance cameras … thanks to the data collected by means of sensors, the platform developed by the subsidiary of the energy company works on future smart cities in a co-construction approach with the customer .

Immersion within the services of the metropolis, exchanges with the municipal departments and services to understand expectations, workshops with future users, so many steps on which the designers of ENGIE Digital are banking to meet different needs, for example, secure sensitive installations during a weather alert or flood. A method, in short, centered on the customer, considered by ENGIE as an essential strategic lever.

Jobs of tomorrow

The fact remains that in order to move the lines, design needs talent. This is precisely what the Gobelins School of Image is aiming for, an establishment regularly ranked at the top of the world in the field of animated films, through its training programs for emerging professions such as that of UX manager. These are particularly sought after profiles, not only in e-commerce, start-ups and digital services, but also in many industrial sectors and administrations. Everyone now needs digital design skills to innovate … and develop the solutions of tomorrow.

Log in on Thursday January 21 at 9:30 am to follow the debate “Digital design: the key to success”.

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