James Bond has been one of the most important characters for the United Kingdom, especially due to the impact it represented worldwide after the novels written by Ian Fleming in 1953 when they reached the big screen, being the equivalent of The Beatles in terms of its mass effect outside Europe, especially in the United States. Even the character has become the greatest representative of England.
Keep reading: Daniel Craig thinks that James Bond should remain a male and white character
The agent became a cure for the austerity that the English lived in during the postwar period, and this would give him a glamorous look in front of third parties. However, indirectly perhaps, the character represented the worst of the ideology at that time. But we’re talking about the late 1950s and everything that encompasses the 60s, so by then it seemed normal, ordinary, or idealized for someone as imposing as Bond.
In some of the texts, lines such as “Why the hell [las mujeres] Couldn’t they just stay home and tend to their pots and pans, stick to their dresses and gossip and leave the men’s work to the men? ”or“ Honey, get in that bathroom before I spank you ”. In today’s reality it sounds quite strong, but, as explained above, it was part of the culture at the time.
When the character was brought to the big screen with American productions, things got worse, albeit indirectly. Apparently 007 used his license to kill only to finish off foreign characters. In 007: You Only Live Twice – 73%, Sean Connery, in the character’s shoes of course, compares Chinese women with the rest, describing them as “the Peking duck” and that the others are like “a Russian caviar”. At that time this attitude in the character worked, but for the 21st century it seems to generate a lot of noise, and that has been tried to fix with the films starring Daniel Craig.
Continue with: No Time to Die: Daniel Craig is the first 007 liberal, says writer
In an article published in The Guardian, the journalist Stuart jeffries makes a comparison of James Bond with the British crown, which they themselves made clear with the opening ceremony of the 2012 Olympic Games where the Queen appears with Bond and throws herself from a helicopter. Jeffries says that, just as the crown is losing power, the popular agent is in the same kind of decline, because what was representative of his personality no longer takes place today. He also commented that it does not seem to matter how racist the character may seem because of what he generates economically.
[…] It didn’t seem to matter that 007 was racist, sexist, homophobic, and increasingly dumb. Along with the Beatles and London swing, the franchise had become one of Britain’s best sources of soft power. […]Can James Bond continue to represent Britain with a new twist on the old cocktail, or should the franchise be terminated? Certainly this Bond, with his physical deficiencies, suggests the latter.
While from 007: Casino Royale – 95% Bond was leaving aside the racist comments and his machismo having a woman as the boss and making alliances with characters of different races instead of putting them only as enemies, perhaps it would be the ideal time for him to retire and only the novels remain and tapes as classics from the past. The journalist also recognizes how in the farewell to Daniel Craig They have sought to clean up the image of the spy allowing him to be replaced by Nomi from Lashana Lynch, or even for Regé-Jean Page to star in future films, since he is one of the favorites.
It may interest you: Dune and No Time to Die to premiere in China
Finally, perhaps a better idea would be to start new stories with original and unadapted characters that fit in today rather than undergoing modifications to the creation of Ian Fleming; but this is difficult to happen considering that the entire James Bond franchise has generated huge revenues at the global box office over the years, and remains the third most powerful franchise only after Marvel and Star Wars, so they won’t want to let go of it so easily.