We are aware that 2020 was too difficult, different and complicated a year for everyone, a year that took us by surprise. However, in the case of 2021 we already know to some extent what to expect. For this reason, we must adapt to current times and nothing better to do with top 10 marketing strategies for 2021.
We live in a complex world, which is constantly changing. 2020 was a clear example of that and adapting is not exactly easy. Many companies have had to close, especially small ones. We are not living in a simple situation, but with the 10 best marketing strategies for 2021, we hope you can have a better year.
Optimize your site for the next Google update
The new metrics called Core Web Vitals will measure the loading time of a site, the interactivity and stability of the content. In this way, many rankings will change and several websites will lose positions if they do not adapt to these new metrics that will be released in May 2021.
As always, the most important thing is the user and anything that could annoy the user can negatively affect the website, which will end up seriously affecting its positioning. Which means that we are going to have to learn quite a bit about Core Web Vitals and optimize our websites.
The sites and the different elements of them should load as quickly as possible. At no time should they leave the user waiting.
It is essential that the loading speed is optimized. In addition, it is very important that while the user begins to navigate, there is no kind of change in the design, especially when moving through it. Failure to address these topics can cause a website to plummet in Google rankings and is therefore one of the most important 2021 marketing strategies.
Promote direct relationships with clients
We must bear in mind that 2021 and probably the years that follow. The Internet will become very important for most companies. Today, many companies of all sizes have managed to survive thanks to the internet and all the opportunities it can offer us.
But that means that more and more competition enters the network. To try to stand out from the rest, it is not enough only with a strong marketing campaign and quality products. Customer service is essential, especially if it is personalized.
In this way you can customize the content for a specific client. The results are incredible, and customers feel appreciated by the company, which adds impressive value. There are many people who appreciate a better human treatment more than the value of the product itself.
Pay close attention to social media
A trend that is becoming stronger is social networks and 2020 is a year that managed to boost these overwhelmingly. During 2020 we find stores for Facebook and Instagram, this allows users to buy products directly from the mentioned platforms.
Social commerce is expected to be quite strong by 2021 and help customers find products much faster. This opens the doors for marketers to deliver their products directly to potential customers.
The importance of customer retention
There are many brands that are struggling to recover from 2020 and others that, unfortunately, had to give up. You don’t necessarily have to focus so much on getting new customers, perhaps the key is to keep the ones you already have happy.
We are living in an uncertain economy, one day something happens and the next the paradigm changes completely. So the ideal is to retain existing customers to be relatively sure of keeping them with us for as long as possible.
How can we do it? In many ways, from personalized notifications in our applications to loyalty incentives if a customer downloads our app. Here your imagination comes into play and what you are willing to invest to keep your customers happy.
We have to bear in mind that keeping existing customers happy is much cheaper than acquiring new ones. Brands generally overlook the first stage of the customer with it.
Build trust in the customer
The pandemic accelerated a trend where consumers don’t just want to spend money on brands that share their values. If not also brands they can trust.
Colin Palfrey, Chief Marketing Officer for Majesty Coffe commented that as consumers become more selective when it comes to spending their money, they need to know that the company where they are spending it shares the same values and has their best interests in mind. .
What do we do to build trust? Basically make a proposal and the most important thing: fulfill it. We are talking about promising something and keeping it, this undoubtedly ends up generating great confidence in the consumer.
Possibly one of the most difficult things to achieve, but one that gives considerably positive results. The idea of building a community is not something new on the internet. However, it’s something brands should pay close attention to in 2021.
Build trust, be transparent, face different situations with humility, that makes people feel empathy, trust and want to be part of your community, your company.
In 2021 it is essential to invest in customer retention and customer loyalty, building loyalty is important for the company to grow.
Although it certainly goes hand in hand with one or another point that we discussed earlier. The truth is that these days people want to stay close to home, but they also want to support small local businesses. Therefore, it is extremely important that your Google My Business account is optimized and active.
The criticism of our clients is part of this and it is something within everything normal. People looking for a company on the internet, generally focus a lot on the comments of other people, on the opinions and experiences to know if it is convenient to hire that company or not.
Pay close attention to videos
Video marketing is and will be increasingly important. We must bear in mind that by 2022 85% of internet traffic will be focused on videos. Following this trend in 2021, the situation does not seem to be that different. TikTok itself has more than 500 million active users and we are talking about a single social network.
To this we should add YouTube, Instagram, etc. There are many and videos are what users consume the most. Taking advantage of these social networks and making short promotional videos is a golden opportunity to promote products.
Obviously it comes from the hand of the previous point and several that we have commented previously. Carrying out a direct or live broadcast with our clients is one of the best marketing strategies for 2021. It is a way of personalizing the deal, even laughing, making them see the human side of the company, connecting.
This generates empathy, trust and will make the client feel comfortable with our company. In this way we achieve loyalty.
Automate everything possible
Marketing automation is something that can help you increase efficiency and reduce costs. Automation allows employees to be free of boring and routine tasks, something that allows them to perform optimally when it comes to other more important tasks.
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