Televisa It was always the great creative company of Mexico. Over the years, the soap operas he developed became world classics of the genre. Similarly, the network could raise or lower an actor’s career in a short time, and the contacts made within it were essential to secure jobs in series, commercials and movies. Of course, being broadcast television, there have always been many challenges to overcome. The arrival of accessible cable prices caused a rise in the purchase of foreign series to pass over and over again. Also, when the United States saw the new golden age in television with titles such as Lost or Breaking Bad – 100%, Televisa made its struggle to create its own series with a similar format.
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Although the company remains afloat, it now does so mainly with magazine and news programs, while soap operas have lost their course, as they are more remakes than original stories. With the arrival of Netflix Things got even more complicated, since the streaming service offers series of all kinds from all over the world, and at the time they began to create original products made in Mexico, the opportunities to Televisa decreased significantly.
The arrival of other platforms and the fact that actors like Eugenio Derbez, Omar Chaparro and Martha Higareda are now working on their projects, left a panorama of drought for the television station. Now the actors of Aztec TV and of Televisa They constantly change from one brand to another and it is not like before that they formally and harshly represented the television station of which they were part.
This does not mean that Televisa give up. The company has been looking for ways to rise again and it appears that merging with other channels is key to its strategy. According to Forbes, it was just revealed that the Federal Institute of Telecommunications (ITF) gave permission for Televisa to merge with Univision, American television network with content in Spanish founded in 1962.
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The official report explains that it allowed this union because it does not represent a problem for the country’s competitiveness and monopoly laws. The statement explains:
No anticompetitive effects are expected from the operation in these overlapping activities of Univision Holdings and Grupo Televisa, largely due to Univision Holdings’ marginal participation in Mexico.
Similarly, it was confirmed that Televisa will retain ownership of its telecommunications and broadcasting concessions. The company will also be able to retain the management of other internal businesses such as its publishing houses, its operations with soccer teams and stadiums, telephony and internet, and games of chance. Do not forget that this step is natural, since both television stations have had a partnership for years; the idea here is to create a new and renewed chain that is sufficiently competitive.
Univision It has become for years a mandatory reference for the Latin public in the United States. Eventually its programming arrived in Mexico, so this union will appeal to the audience of both countries with common tastes. The benefit will also be that, instead of buying and renewing the licenses to show soap operas and series made in Televisa, now you can create new products that will reach all that audience. In recent years, it has become clear that Televisa it stands up in good part because of its game shows and reality shows, so we can expect more from these shows in the near future. An indispensable movement for the chain will be to create new figures that represent them; that is, reporters, actors and creators who come out of here and who are recognized for their alliance with Televisa, as was the case in good years.
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