09/17/2021 at 1:54 PM CEST
UEFA’s Marketing Director, Guy -Laurent Epstein, has participated in one of the round tables of the Integration in Sports Week.
Guy-Laurent confirmed that your body has been placed in the hands of an independent system with the aim of rating the integrity of UEFA and receive an analysis from an external agent to search “to be better”.
The Vice President of Octagon, Christine Franklin was the one who advanced UEFA’s participation in SIRVS, a rating verification system independent that has SIGA. “It has established a set of universal standards for sport and a truly independent and transparent way to assess thatIf you’re not familiar with it, it’s called SIRVS, “said Octagon’s vice president.
Franklin posed: “And the intention is to raise the standards around the world and enable organizations to accurately identify and be super transparent in addressing your issues. So he’s not saying you’re not perfect, but basically we’re going to come in and really talk about how to be better. Do we think organizations can take this on?“.
On the other hand, UEFA’s marketing director, Epstein, had no problem with answer the question and affirm who will participate in that process: “Yes, 100%. I think we should assume it and we are already doing it. We have to anticipate these difficulties as much as we can today, and yes, we have to.“.
Sponsors like Mastercard, partner of SIGA or Pepsi believe that these integrity assessments are important, because it is these companies that are interested in which the institutions they sponsor, that is, those in which they invest money, set an example and pass the evaluations. It is because of that invite institutions like UEFA to join to this initiative and carry it out.