TikTok is catching up with streaming giant Netflix when it comes to the amount of time American adults spend on the platforms, according to a report by Insider Intelligence.
According to a report published on the website of Japan Today As the report cites, TikTok’s usage eclipsed that of YouTube two years ago and has continued to grow faster than the Google-owned video-sharing platform, particularly among American adults in their prime earning years.
Insider Intelligence, a well-respected market tracker, revealed: “The amount of time adult TikTok users in the US spend on the app is increasing rapidly. It is way ahead of the time for YouTubers and closes the gap with Netflix.”
According to figures, the social network is proving particularly addictive for American adults between the ages of 25 and 54. In addition, they spend an average of almost 56 minutes per day on TikTok this year, six minutes less than the time they spend watching Netflix.
The report adds: “TikTok is a big reason for the sustained growth in total time spent on social media since the pandemic. Users ages 18-24 watch the equivalent of a full-length comedy movie on the app every day.”
Meanwhile, the time millennials and Gen Xers spend watching traditional TV is declining, and many viewers are likely “on a second showing” with TikTok.
That report is curious as a panel of US lawmakers recently voted to advance a bill that would make it easier to ban the Chinese-owned video-sharing app, amid criticism that the proposal threatens free speech.
The Deterrence of America’s Technological Adversaries Act (DATA) passed the Republican-led House Foreign Affairs Committee in a partisan vote, but will face opposition from free speech advocates and Democrats when it comes to a vote in the full House and Senate.