Marvel has accomplished what few companies do: successfully run a franchise for more than a decade. Since the premiere of Iron Man – The Iron Man – 93% were clear about the ambition of the project that ended up becoming the UCM that we know today. In addition to the particular work that each adaptation requires, it was necessary to follow the path that united the heroes in their fight against a common evil and that resulted in the great success of Avengers: Infinity War – 79% and Avengers: Endgame – 95%. Although this conclusion was excellent, Marvel has many other ideas that hope to overcome the famous battle against Thanos.
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An important part for this to work is trust in the team, perseverance and constant rewards for those who have been working on it. UCM from the beginning. Even with stumbles like Hulk: The Incredible Man – 67% and Thor: A Dark World – 66%, Marvel He has managed to maintain his line and does not hesitate to make the pertinent changes to obtain the greatest benefit. Certainly the purchase by Disney felt like a loss to fans, who saw how the style had to be cleaned up a bit to appeal to the younger audience. But the truth is, stories like Doctor Strange: Sorcerer Supreme – 89%, WandaVision – 95% and What If …? – 84% show that as much creative freedom as expected has not been lost.
At the head of this entire empire is Kevin Feige, who imposed the rules and kept abreast of each and every one of the productions to ensure the shared universe. In 2019, he was also appointed as creative head of Marvel comics, Marvel Television and Marvel Animation, thus consolidating its figure of authority. This is especially important because Feige is in constant communication with Bob chapek, new CEO of Disney, which many consider to have done a lousy job. In fact, much of what happened with Scarlett Johansson for the happy dual premiere of Black Widow – 87% is perceived as a serious mistake by Chapek.
Supporters hope that the conflict between Chapek and Feige will come to good terms so that the UCM don’t fall apart. In this sense, it is excellent news to know that they have just risen to Victoria Alonso, a production company that has worked in the company since before the premiere of Hombre de Hierro and that he has all the confidence of Feige. According to The Hollywood Reporter, Alonso will remain as the president of physical production, post-production and visual effects, as well as animation production, of Marvel studios. She was vice president since 2005 and her work was very important for the development of the UCM.
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Alonso will remain under the command of Louis D´Esposito, who is co-president of the company. Kevin Feige He only has good comments about the production company:
Victoria has been an incredible partner and part of our team since the very first Iron Man film. She is one of the most dynamic, sincere and approachable executives in the industry and we are delighted that she continues to stand by us in this important role as we lead Marvel. Studios into the future.
Victoria Alonso was co-producer of Hombre de Hierro and by the time The Avengers was released – 92% was already an executive producer and will keep this position for new installments such as Eternals, Doctor Strange in the Multiverse of Madness and Thor: Love and Thunder. Alonso herself explains what it meant to join Marvel:
When Louis first suggested that I join to work with the Iron Man team, I could never have imagined the adventure that lay ahead and as far as I’m concerned, it’s just beginning!
We have an absolutely incredible group of people who are bringing all their talents to the exciting list of movies and series we have on the horizon, and I am especially excited to increase the efforts of our studio in animation, which is one of my personal passions.
In 2019, Alonso was considered one of the most powerful figures within the industry. More important still; The producer is seen as an example of inclusion for being a woman and being from Argentina. In fact, it is known that she is the one who usually brings inclusion and diversity issues to the table for the stories of Marvel, and on several occasions he has spoken about it to ensure that they listen to the fans about these issues and what they would like to see in the near future.
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