wants Meta to be a leader in generative AI

Mark Zuckerberg wants Meta to be a leader in generative AI, thus competing with companies like OpenAI, which has developed ChatGPT, and Google, which is working on new written language models. The CEO of what was formerly known as Facebook has stated a la regular call with investors that, along with the metaverse, AI is a priority area for the company.

“AI is the foundation of our discovery engine and our ads business, and we also believe it will enable many new products and additional transformations within our apps,” Zuckerberg said. The CEO of Meta has shown special interest in generative AI, which is one designed to create content from scratch, and which is reflected in models such as DALL-E 2, ChatGPT or MusicLM, a Google AI capable of creating music through a short text description. He affirms, specifically, that generative AI “is a new and exciting area with many different applications” and that, we reiterate, they will work to become leaders in this segment.

Zuckerberg, yes, stresses that Meta will continue to work on recommendation AI, as well as in the metaverse, where they have invested millions of dollars and whose division —Reality Labs— continues to lose revenue. In fact, he points out that artificial intelligence, including its “discovery engine, ads, business messaging, and increasingly generative AI,” as well as the metaverse, are two priority areas at Meta.

The metaverse and AI, the two priorities of Meta

Image: Ruben Chicharro.

Both technologies, however, will also be affected by the “efficiency” in which the company is working for this 2023. This consists of a series of measures and cuts that will allow Meta to reduce the impact on the loss of income while continuing to bet on products or services that are still crucial within the company.

One of them, for example, is the elimination of “layers of middle management” in order to make faster decisions. Meta is also working on methods that allow them to carry out their roadmap with the least possible expense. She also plans to implement AI-powered tools to make engineers more productive.

Meta, yes, is not the only company that is working to become a leader in generative AI and take the place from OpenAI, which for the moment is the one that has made the most progress in the development of publicly available artificial intelligence models. Google is also focused on launching AIs of this type, and is already testing some chatbots powered by LaMDA and that offer even more current responses than those of ChatGPT.