Warner Bros. has announced that all The films whose premiere was scheduled for 2021 will arrive simultaneously in theaters and on its streaming platform, HBO Max. The study has alleged that it has adopted this unprecedented measure due to the closure of many rooms in the United States due to the coronavirus pandemic. « We know that new content is the lifeblood of theatrical display, but we have to balance this with the reality that the majority of theaters are likely to be underperforming in 2021, » said Warner Bros CEO Ann Sarnoff, through a statement.
This decision will affect seventeen films, among which are titles that arouse great interest such as « Dune », « The Suicide Squad », « Godzilla vs. Kong », « Space Jam: A New Legacy », « Tom and Jerry » and « The Matrix 4 ». But these feature films will not be the first to simultaneously hit theaters and HBO Max, since the first film to be released in this way will be « Wonder Woman 1984 », which will do so on December 25, 2020.
« Dune » will premiere, along with 16 other titles, in theaters and on HBO Max at the same time
The films will only remain available for one month on the streaming platform and then will be withdrawn until they complete the normal period of theatrical release. Once this time is up, the titles will return to HBO Max. Initially, this formula will be a temporary solution to the closure of many rooms, because the company has already clarified that it does not intend to change its business model in the future and that the plan will only last, in principle, for one year. « Nobody wants movies to return to the big screen more than we do, » Sarnoff said.
Barrage of criticism on the networks
The measure has surprised enormously and many have criticized it harshly on social networks, claiming that it is one more attack on movie theaters and that their survival is in danger. The same stir was created when Disney + decided not to release the live-action version of « Mulan » in theaters and include it in its catalog so that users who wanted to see it would pay to enjoy it. The price was set at 24.7 euros ($ 30), as the company explained that it considers it to be the money a family would have paid to see the film on the big screen.
HBO Max arrives in Spain
Andy Forssell, head of HBO Max Global, announced Thursday that HBO’s streaming services in Europe and Latin America will mutate to HBO Max in the second half of 2021. For now, it has not been specified whether this will mean that the entire catalog HBO Max will be available in Europe, although it would be a feasible possibility if we consider that some of its series have already been released on HBO Spain, such as ‘Love Life’ or ‘The Flight Attendant’. This could mean, therefore, that all Warner Bros. movies that are released when HBO Max is operational in our country can be seen from home..