Youtube, the world’s leading video portal, is exploring new ways to generate income. Currently, this Google site has three pillars to sustain itself: the ads, the subscription service and the memberships of specific channels. However, it continues working in a role to offer sale and purchase of products. Let’s not forget that this novelty had already made noise since the previous year. However, until today Google confirmed the start of the tests.
According to Android Police, this new purchase feature within the platform is already in the testing stage. To test it, YouTube has asked certain content creators to add some articles. These are shown alongside the video. Interested users are directed to pages that provide “more information, related videos and purchase options“.
“We are testing a new feature for people to easily discover and purchase products featured in YouTube videos. Creators of this pilot can add certain products to their videos. Viewers can see a list of featured products by clicking on the icon of the shopping bag in the lower left corner of the video, “they indicated from YouTube.
The company has not specified whether the purchase is made within YouTube or on a third-party site. Nor have they provided details on whether the transaction It will be done within the platform, on a third-party site or if they will apply some type of surcharge or commission.
At the moment, this function only is enabled for a limited number of content creators. If you are not one of them and are eager to try it, you will have to wait a little longer. As for the rest of users who could buy the products, it is only available for YouTube in the United States in applications for Android, iOS and in the desktop version.
YouTube joins the trend driven by other platforms
Applications like Instagram or WhatsApp have implemented shopping carts. In the case of the first, they did it for users of the Business service. The photography social network, for its part, allows product labeling in publications.
This feature seems to be working well for the aforementioned platforms. Help content creators or merchants offer products in an easy way. Your followers can order or buy them with just a few taps or clicks.